about me

I’m Christopher Smith, this is my site (which will be populated soon), here’s a biog…

Chris has spent the last ten years pushing the boundaries of technology through creativity, with a career spanning music, broadcast and digital marketing. His time as DJ and Producer with Addictive TV included the production of the ITV1 series Mixmasters alongside live performances, exhibitions and workshops across the globe, at events and venues such as Glastonbury Festival, Le Centre Pompidou, Le SAT Montreal and The BFI.

He worked on the development of audiovisual products for Pioneer and Edirol (Roland) and also delivered events and installations for clients including Agnes B, Meltin’ Pot, Greenpeace and War On Want.

Chris joined joined Mobile Interactive Group in 2006 to head up the production team – overseeing the delivery of a wide range of mobile and digital campaigns for brands including including ITV, FremantleMedia, AOL, O2 and Samsung. This includes the design and development of ground-breaking interactive experiences for The O2 music venue.

MIG invested in a new business and the launch of New Toy in 2008. Founded by Chris, New Toy is focused on the design and delivery of mobile and digital experiences – helping brands use emerging technologies to engage consumers in innovative and meaningful ways.

You can check out the New Toy site here and my contributions to the New Toy blog here. You can also send me an email using the form below.